Simultaneous interpretation between Finnish, Norwegian and Russian.


Thursday 1. November 

11:45 Lunch at Sajos

Reindeer soup and salad buffet, 12 €, reservations through registration link

12:50 Seminar starts with a music performance by Satu Aikio, Inari Sámi artist

13:00 Welcome speech

Toni K. Laine, Mayor of Inari Municipality

13:10 Arctic Race Norway and the visibility it brings to Sor-Varanger and Northern Norway 

Rune Rafaelsen, Mayor of Sor-Varanger Municipality 

13:30 House of Lapland  – Lapland’s official marketing and communications house 

Sanna Tarssanen, Managing Director

13:50 Update on traffic connections

  • Update on flight connections

Rolf Backman, Area Vice President, Finnair

  • Open Arctic MaaS – platform for regional mobility, Case Ylläs

Tea Koskela, Project Designer, Ylläs Tourism Association

  • Improvement of international road connections

Olli Mourujärvi, specialist for road management, Lapland Centre for Economic Development, Transport and the Environment

14:40 International and Smart Specialisation in Lapland –Strategy

Kristiina Jokelainen, Director of International Relations, Regional Council of Lapland

15:00 Coffee break

15:20 The North as a filming location

  • Finnish Lapland Film Commission and Production incentive for Audiovisual industry

Anna Niemelä, Film Commissioner, Lapland Film Commission

  • Experiences from filming Arctic Circle -drama series

Lotta Lanamäki, Location Manager

  • New production to be filmed in Inari-Utsjoki region “Polar Night Crimes”

Markos Annala, Producer

  • Murmansk region as a filming location

Anna Popova, Head of Tourism Department, Ministry for Development of Industry and Entrepreneurship of the Murmansk region

  • Northern Norway as a filming location CANCELLED DUE TO BUSY WEEK FILMING A NEW PRODUCTION

Aleksander Olai Korsnes, Producer, Rein Film AS

17:00 Speed dating for enterprises

19:00  Buffet dinner, Wilderness Hotel Inari, 52 €, reservations through registration link

Friday 2.11.

8:30 Morning coffee

9:00 International Tourism Marketing and Cooperation

  • Visit Arctic Europe ll, potential seasons business development

Rauno Posio, Project Director

  • German tour operators’ expectations on sales of tourism services

Jan Badur, Managing Director, NordicMarketing GmbH, Bochum/Germany

  • Reaching international markets with Visit Finland

Liisa Kokkarinen, Area Manager, Visit Finland, Lapland

  • Borderless Arctic cooperation

Aina Borch, Mayor of Porsanger Municipality   

  • Role of regional organisation in international tourism marketing

Tarja Manninen, Marketing Director, Inari-Saariselkä Tourism Ltd

Anna Popova, Head of Tourism Department, Ministry for Development of Industry and Entrepreneurship of the Murmansk region

Veronje Kelly, Project Manager, Visit Varanger

 10:40 Music performance by Henna Karppinen/Laplandlife 

 10:45 Views on sustainable tourism

  • Sustainable Arctic destination
    Liisa Kokkarinen, Area Manager, Visit Finland, Lapland
  • Economic sustainability – benefits from tourism
    Robert Jensen, Mayor of Vardø Municipality
  • Taking local community into consideration in tourism development/Presentation of safety instructions
    Marja Männistö, Development Coordinator, Business & Development Nordica
  • Principles for Responsible and Ethically Sustainable Sámi Tourism
    Kirsi Suomi, Coordinator, Culturally Responsible Sámi Tourism –project, Sámi Parliament in Finland

11:30 Departure to lunch

11:45 Barents lunch at Tradition Hotel Kultahovi FULLY BOOKED

12:45 Food as an attraction in tourism

  • Hungry for Finland – food tourism for international markets

Terhi Hook, Development Manager, Business Finland Oy, Visit Finland

  • Presentation of international project “Tourism Experiences from Arctic Food”

Tatiana Fedorei, Director of International Center of Arctic Cooperation of the Murmansk region CCI

13:15 Product development and digital marketing

  • Tourism ecosystem based on cooperation

Kirsi Mikkola, CEO, Electronic Commerce Finland Ltd

  • Digital marketing in Northern Norway   

Veronje Kelly, Project Manager, Visit Varanger

  • How to Digitalize Happiness? – Our possibilities in tourism ecosystem

Kristiina Kukkohovi, Head of Finnair Holidays/Destination Nordics, Finnair

  • Power of photograph in digital tourism marketing

Terhi Tuovinen, Content  Creator, House of Lapland

  • How experiencing nature becomes a phenomenon?

Antti Huttunen, CEO, Retkipaikka                                                  

Photo: Sámi Parliament